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by Markus Eilers | Mar 02, 2014

Wie hoch ist Ihre Come-Back-Rate?

Denken Sie manchmal darüber nach, warum Sie Kunden verlieren? Oder halten Sie es auch für komfortabler den Blick weit nach vorne zu richten und nehmen den Umstand, dass man halt mal Kunden verliert, einfach als "Part-Of-The-Game" hin? Um Ihnen die Wahrheit zu sagen, die meisten Unternehmen legen Ihren Schwerpunkt auf die Akquise von Neukunden. Das ist auch aus unterschiedlichen Blickwinkeln betrachtet schon mal keine schlechte Idee. Nicht mehr ganz so viele Unternehmen sehen die Betreuung und Entwicklung von Bestandskunden als mindestens genau so wichtig an, wie die Akquise von Neukunden. Die wenigsten Unternehmen allerdings investieren auch Kraft in die Wieder-Aktivierung von verlorenen Kunden oder nennen wir Sie treffenderweise besser inaktive Kunden. Denken Sie doch mal drüber nach, wie Sie Ihre inaktiven Kunden aus Ihrem Dornröschenschlaf wachküssen können und Sie werden feststellen, dass das mit viel weniger Aufwand verbunden sein kann, als die Akquise von Neukunden.

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