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by David Groeschl | Oct 31, 2014

Das neue Microsoft Dynamcis CRM 2015 schließt die Lücken zwischen Marketing und Sales

Microsoft kündigt für Ende 2014 das neue Dynamics CRM 2015 sowie Updates für Dynamics Marketing und Social Listening an. Im Vordergrund der neuen Version steht die Steigerung der Produktivität und die Verbesserung der internen Zusammenarbeit zwischen Marketing und Vertrieb.

Microsoft Dynamics CRM ist die optimale CRM-Lösung, um mithilfe von Informationen aus Social Media, Business Intelligence und Kampagnenmanagement die Produktivität im Vertrieb zu steigern und die Effizienz des Marketings zu verbessern. Denn mit Microsoft Dynamics CRM können Unternehmen Kosten reduzieren und die Rentabilität verbessern, indem sie Geschäftsprozesse besser organisieren und automatisieren.

Erfolgreiches Marketing beginnt mit einer optimalen Planung

Microsoft Dynamics Marketing wird es Ihrem Marketing- Team noch einfacher machen, nahtlos von der Planung zur Umsetzung zu kommen. Durch die Integration eines Sales Collaboration Panel können Vertriebsmitarbeiter ihren Marketingkollegen Informationen für Marketingkampagnen und Zielgruppenansprachen zur Verfügung stellen. Gleichzeitig sind Auswirkungen Ihrer Marketing-Investitionen in Echtzeit messbar. Das Update 2015 bietet Marketingmitarbeitern unter anderem die Möglichkeit, E-Mails grafisch zu bearbeiten und A/B-Tests durchzuführen, um Käufergruppen gezielter ansprechen zu können. Konzepte lassen sich durch einen interaktiven Marketingkalender von Anfang bis Ende einfacher visualisieren und verwalten. Sowohl der Vertrieb als auch das Marketing können auf den Marketingkalender und die Kampagnenplanung zugreifen, wodurch Informationslücken aufgehoben, sowie der Austausch gefördert und die Zusammenarbeit zwischen Marketing und Vertrieb verbessert wird.

Des Weiteren hat Microsoft mit ihrem Update die Zusammenarbeit von Microsoft Dynamics CRM mit Lösungen wie Office 365, SharePoint, Yammer, Skype, Lync oder Power BI für Office 365 verbessert.

Mobiler Vertrieb

Microsoft Dynamics CRM soll Mitarbeiter mobil bei ihren Vertriebsprozessen unterstützen, indem notwendige Kundeninfos von überall abrufbar sind. Mit der überarbeiteten Version wurde insbesondere die mobile Anwendung verbessert. Vertriebsmitarbeiter können nun auch ohne Internetverbindung neue Datensätze von unterwegs mit ihrem Tablet anlegen, die bei einem erneuten Verbindungsaufbau automatisch synchronisiert werden. Eine personalisierte Startseite sowie neue Dashboard- und Analysefunktionen sorgen für übersichtliche Geschäftsprozesse und selbst komplexe Abläufe in Verzweigungen können dargestellt werden.

Social Listening

Mit Microsoft Social Listening können Unternehmen ihre Social-Media-Kanäle wie Twitter und Facebook verfolgen. Es lassen sich Meinungen über Produkte, Marken und Kampagnen in den sozialen Netzwerken erfassen und auswerten. Mit der neuen CRM-Version kommen weitere Features der Kundenkommunikation und Beobachtung von Wettbewerbern hinzu: Vertriebs- und Marketingmitarbeiter ist es jetzt möglich, Filter zu setzen, etwa um Beiträge aus bestimmten Ländern oder Regionen zu sehen, wodurch Informationen über eine ganzheitliche Entwicklung der Meinungstendenzen gewonnen werden können. Die Informationen von Social Listening können jetzt ferner in Dynamics Marketing integriert werden. Ebenso wurde das Update um Italienisch als sechste Sprache erweitert.

Möchten Sie die Vorteile des neuen Microsoft Dynamics CRM für Ihr Unternehmen kennenlernen? Wir freuen uns auf ein Gespräch mit Ihnen.

Leonard Wehr ist Ihr persönlicher Ansprechpartner, wenn es um Dynamics CRM geht.

Leonard Wehr 
Business Development
E: l.wehr(at)runtime.de
T: +49 (7151) 944 21 44

Zur offiziellen Microsoft Pressemitteilung

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